In 2018, Facebook head the ranking of most popular social media in Italy, as it was used by 90.4 percent of online users. YouTube followed with 57.8 percent of users, while Instagram ranked third with 46.1 percent on online users in the country.
What social media does Italian use?
As of June 2020, Instagram followed with 27.7 million users and the professional social network LinkedIn ranked third with 18.6 million users.
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Number of users of main social networks in Italy in June 2020 (in millions)
| Characteristic | Users in millions |
|---|---|
| 36.9 | |
| 27.7 | |
| 18.6 | |
| 16.7 |
Is social media popular in Italy?
In Italy, the number of Social Media and Social Networks users, over the last year, has trebled. … Facebook penetration in Italy is 38.42% compared to the number of Internet users which is 71.33%.
Is Instagram used in Italy?
There were 18 240 000 Instagram users in Italy in April 2019, which accounted for 30.8% of its entire population. The majority of them were women – 51.2%.
Is Snapchat popular in Italy?
Snapchat: distribution of audiences in Italy 2021, by gender
As of January 2021, 73.2 percent of Snapchat audiences in Italy were female and 25.5 percent were male. Snapchat is one of the most popular social media platforms worldwide and is projected to surpass 2 million users in Italy in 2025.
Is Snapchat in Italy?
Snapchat unique social media users in Italy 2016-2018
This statistic depicts the number of unique users of the social media platform Snapchat in Italy from 2016 to 2018. According to source, the number of users increased from one million in 2014 to 1.7 million unique users in 2018.
How many Facebook users are in Italy?
In 2020, there were an estimated 34 million Facebook users in Italy.
Does Italy have social media?
As of May 2020, the social media platform where users can create and share short videos counted over four million monthly active users. … The coronavirus (COVID-19) emergency boosted the use of social media in Italy, with a remarkable increase in consumption among young users between 16 and 30 years.
How do you market to Italians?
Italians don’t like excessive formality, so an informal tone is preferred when addressing your online audience. In the case of young customers, humour is also popular, as are some key English expressions. The Italian culture is full of all kinds of images, many of which are also used in advertising and in marketing.
What are the countries in Italy?
Italy is a country located in Southern Europe comprising the boot-shaped Italian peninsula and a number of islands including Sicily and Sardinia. Neighboring countries include Austria, France, Holy See, San Marino, Slovenia, and Switzerland.
Does Italy have Facebook?
As of March 2021, Italy’s community page with the highest number of Facebook fans was Cookist, with 6.3 million fans.
Do people in Italy use WhatsApp?
Messaging Apps in Italy
WhatsApp still ranks second among the most used social media platforms in Italy in 2020 compared to 2019 and is also the most popular messaging app, according to a survey by Statista. … Numbers from 2019: With a penetration of 84%, WhatsApp is by far the most popular messenger app in Italy.